Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

11.10.10

Create Better Promotional Material With Brochure Design Tips

The actual size and shape of your brochure will help narrow down choices for your brochure design. You can view brochure desing tips on sites, including www.pcmag.com or Yahoo SiteBuilder to view examples of brochures that are intended to serve a variety of companies.

You can also find the templates for many types of businesses, ranging from plumbing companies to caterers, and there are links on these sites to contact affordable graphic design companies.

Now, you need to think about the color scheme for your brochure design. To get ideas, you can visit sites like www.networksolutions.com to find out which programs, website designers use to make websites stand out and get information about ordering the programs you need to design the brochure you want.

If you already have a website, then you should use the same colours on the website on your brochures, to increase the recognition of your company colours and maintain consistency across your promotional material.

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3.11.09

Influencing Your Subconscious With Subliminal Advertising

Have you ever wondered what subliminal messages are and if they are really real? They are positive affirmations employed just below the threshold of conscious awareness. They are used to influence subconscious behavior or program the subconscious mind.

This just means that a message that is deliberately shown to viewers at a subconscious level with the end result of trying to change their perspective, behavior, outlook or beliefs is actually a subliminal message in advertising. Subliminal advertising is information that bypasses your conscious reasoning and is absorbed into the subconscious mind.

A great example of sublimated messages can be seen in advertising. The messages used in a visual medium are always masked by other things in the picture that seem to misdirect your attention. If, however, the image or word is pointed out, it becomes obvious.

The same goes for audible subliminal advertising messages. The voice that is speaking the commands is indistinguishable from background music or sounds. If the masking sounds are removed and the recording is left at the same volume, then the subliminal messages are easy to hear.

Advertisers have known how to harness the power of subliminal messaging for decades. They can make a connection between their product and a pleasurable experience, feeling, belief or physical drive at a subconscious level through the use of subliminal advertising.

It is in the same way that advertisers use subliminal messages to try to influence your buying behaviors, and you too can use subliminal messages to influence your own behaviour. You can instill new belief systems and behaviors that are the similar to successful, confident people.

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