Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

7.1.11

Promoting Your Business With Advertising And Design Ideas

Advertising and design ideas can include options for creating your own signs and banners. You can make your own banner using computer programs or instructions available on sites such as FedEx Kinkos and Staples.

All you need is a word processing program to type in words or phrases you want on your banner, and use clip art or a graphic design program for images you may include on your banner or sign.

If you have a new sale or a grand opening event, then you can use this method of advertising and design ideas to hang over your door and you can take the banner with you to exhibitions or activities to mark the table for your company representatives to use.

There are a number of tutorials with Microsoft Word, that are easy to understand and go through, and find more sign designs and ideas when you check out www.banners.com.

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16.11.09

Subliminal Messages Leaving An Impression

James Vicary is famous for conducting a case study on subliminal messages whereby he flashed "eat popcorn and drink Coca-cola" across a screen while movie goers looked on. His findings were that this type of messaging caused an increase in sales of popcorn and soda.

Later, however, Vicary admitted that his study was made up. Though Vicary fudged his findings, other professionals have taken up the study of whether sublimated messaging has an affect on consumer spending.

If a subliminal message in advertisement is shown on television at a time when we are not using the full resources of our attention or our brain, then subliminal messages can be more easily understood.

Scientific teams plan to conduct further studies into the use of subliminal advertising and messages to determine just how effective it is on influencing buying habits. Bahrami also plans on do research to uncover how words affect the brain when they are presented in subliminal form.

Even though scientists have generally held the view that subliminal messaging remains unnoticed and therefore subliminal advertisements could not be effective, Baharmi's study indicates that these messages are actually registered by the brain.

Even when they are unaware, the human brain records subliminal messages. So does this mean that sublimated messages don't work and have never been successfully used in advertisements? No.

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14.11.09

Subliminal Message Affecting Individual Behaviour

Advertisements are shown to grab your attention and compel you to purchase a product. A desire can be stimulated that only registers in your subconscious mind. A subliminal message is not always present in all advertising, and there is no way of discovering if an advertisement has a message concealed within it.

Studies have proven that such hidden messages have the ability to affect individual behaviors. In certain cases, sublimated messages have proven effective in enhancing memory. These messages can travel through a person's reasoning ability and move straight into their subconscious mind.

It can be said then that a subliminal message is a message that is delivered underneath the conscious into the subconscious. Sublimated messages are simply just visual or audio messages that are embedded into another medium so that they go unnoticed by the conscious mind.

The most powerful representation of ideas that appeals to the emotional and unconscious mind is thought to be through sublimated messaging. It is an unknowing response to a stimulus. Normal levels of thought are not enough to perceive such messages, as they are designed to seek out the subconscious mind.

Although keeping away from subliminal advertisements may not be possible, since they may pop up at any time, diverting the mind's attention to something else is perhaps the only way to keep the brain from storing a subliminal message.

There are laws that do restrict the use of these messages on television, radio and at movie theaters, yet these laws are not powerful enough to control the large advertising companies from producing such advertisements anyway.

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3.11.09

Influencing Your Subconscious With Subliminal Advertising

Have you ever wondered what subliminal messages are and if they are really real? They are positive affirmations employed just below the threshold of conscious awareness. They are used to influence subconscious behavior or program the subconscious mind.

This just means that a message that is deliberately shown to viewers at a subconscious level with the end result of trying to change their perspective, behavior, outlook or beliefs is actually a subliminal message in advertising. Subliminal advertising is information that bypasses your conscious reasoning and is absorbed into the subconscious mind.

A great example of sublimated messages can be seen in advertising. The messages used in a visual medium are always masked by other things in the picture that seem to misdirect your attention. If, however, the image or word is pointed out, it becomes obvious.

The same goes for audible subliminal advertising messages. The voice that is speaking the commands is indistinguishable from background music or sounds. If the masking sounds are removed and the recording is left at the same volume, then the subliminal messages are easy to hear.

Advertisers have known how to harness the power of subliminal messaging for decades. They can make a connection between their product and a pleasurable experience, feeling, belief or physical drive at a subconscious level through the use of subliminal advertising.

It is in the same way that advertisers use subliminal messages to try to influence your buying behaviors, and you too can use subliminal messages to influence your own behaviour. You can instill new belief systems and behaviors that are the similar to successful, confident people.

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