Rather than jumping right in with the graphics software program and going straight to a final version, you can save time and energy by first researching the product, starting with simple sketches and asking for critiques.
In the world of advertising the competition is fierce, so your work needs to stand head and shoulders above the rest. For example, when you are working on an advertising design project you will, of course, want to know what the client has in mind, yet you want your work to be creative and unique, as a statement of your skills. This may also lead to more work for you if people like the finished project.
Some designers may be offended if a client is not completely thrilled with what they were offered. However, a good designer knows that most clients prefer to mix and match, choosing their favorite element from each advertising design sample, in order to create something different.
It just makes good business sense to have the client involved in the whole project from beginning to end. However, if they do ask you which you prefer, then speak up and give your creative opinion.
To read more Advertising Design And Graphic Design Process
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