Knowing About Merchandising And Fashion Design

Although the fashion design aspect of the industry is what the public tends to see in the media, in a way it's just the tip of the iceberg. While the designers are the ones that everyone else revolves around, their designs would probably go nowhere without a large, skilled support team.

This consists of people who understand the business side of the industry and, most especially, fashion merchandising. That's why someone who doesn't want to design the clothes but is fascinated with the industry can still find a career in this market.

The merchandising side of fashion design is really as important as the design aspect itself, and in the bigger design houses, it can be almost as exciting. Those who deal with merchandising sometimes need more knowledge about the industry than the designers themselves.

They need to have learned a great deal about fashion art in history, so they can spot trends and understand how they develop. These people do marketing, engage in negotiations, and sometimes represent a design studio to the public.

If you chart a fashion merchandising course rather than one that takes you into actual design, you may end up having more involvement with people than if you had become a designer and spent most of your time doing the fashion design in a studio.

Between studying the developing fashion trends in society, planning the publicity, and coordinating the design and marketing efforts of a studio, you could find yourself with an exciting career in the fashion industry.

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