20.2.10

The Popularity Of Anime Comics

Gen-X'ers and older Gen-Y's grew up in the 1980s, when comic book series cartoons like "The X-Men," "Justice League," "Captain America," "Teen Titans," "Spider-Man," "Batman," "Teenage Mutant Ninja Turtles" and "The Transformers."

As these kids aged, they became adults in their 20s and 30s, creating comic book movie blockbusters to keep the legacy going. The next generation of younger Gen-Y's would look to Japan and China for their comic book series.

They grew up with "Dragonball Z," "Pokemon" and "Sailor Moon." Anime comics came to America with surprising fervor and it's not likely to dissipate anytime soon.

Moreover, the messages in anime comics reach today's youth at a level that traditional DC or Marvel comic books missed. Anime focuses more on emotions, relationship struggles, introspection, adventurous personal quests and the hero's journey; all in surreal, magical surroundings.

Unlike cartoons for kids, anime characters will die and complex relationships are formed. Nothing is off-limits in the anime world, not even sex or violence. People are confronted with deep concepts and provoked to think about the meaning of life. In a way, it's the softer, psychological side of Marvel, blended with the magical, omniscient qualities of a DC superhero: the best of both worlds.

For the male fans, some manga comics are adapted to show sexier heroines -- some in their coy school girl uniforms, others with more Westernized curves and futuristic apparel. Yet for the female fans, plots center on soap opera type stories of love, longing and character development. In fact, women make up half the attendees at the anime comics conventions.

Perhaps the reason for AD Vision's success is that they're all fans of anime comics and manga comics themselves. "Everybody here in some capacity loves anime very passionately, or they love manga," admits John Ledford.

Currently, he's looking at more movie opportunities, particularly for "Neon Genesis Evangelion," thanks to rampant demand from anime fans.

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