Subliminal Messages Leaving An Impression

James Vicary is famous for conducting a case study on subliminal messages whereby he flashed "eat popcorn and drink Coca-cola" across a screen while movie goers looked on. His findings were that this type of messaging caused an increase in sales of popcorn and soda.

Later, however, Vicary admitted that his study was made up. Though Vicary fudged his findings, other professionals have taken up the study of whether sublimated messaging has an affect on consumer spending.

If a subliminal message in advertisement is shown on television at a time when we are not using the full resources of our attention or our brain, then subliminal messages can be more easily understood.

Scientific teams plan to conduct further studies into the use of subliminal advertising and messages to determine just how effective it is on influencing buying habits. Bahrami also plans on do research to uncover how words affect the brain when they are presented in subliminal form.

Even though scientists have generally held the view that subliminal messaging remains unnoticed and therefore subliminal advertisements could not be effective, Baharmi's study indicates that these messages are actually registered by the brain.

Even when they are unaware, the human brain records subliminal messages. So does this mean that sublimated messages don't work and have never been successfully used in advertisements? No.

To read more Subliminal Messages Leaving An Impression