It's not that people do an iPhone 3G unlock just because they can, although that's undoubtedly a big draw for some tech-savvy users. Hacking an iPhone is perceived by some people as a defense against Apple's own monopolistic tendencies.
In fact, when Apple demands that the Copyright Office make it illegal for anyone to tamper with its iPhone application controls, these people see it as proof that the company is trying to exert unacceptable restrictions over what they do with the property they've bought.
People who advocate iPhone hacking consider the phone to be analogous to a computer that anyone can purchase. No computer manufacturer attempts to dictate what programs users can or can't use on their equipment once they've bought it.
Individual hackers and those who place their own apps in the online store at www.cydia.com believe they are working against Apple's unwarranted monopoly. Apple's claim that it alone can accept or reject an iPhone application is seen simply as tyrannical.
Apple and AT&T, which is the company that carries the iPhone in the United States, also seem to be working hand-in-glove, which people doing iPhone hacks also use as justification for what they do.
They cite how Apple sometimes appears to reject an iPhone application mainly because it might affect AT&T's profits or controls.
As far as the hackers are concerned, this is monopolistic behavior that takes no thought for Apple's actual customers, and it only increases the need for customers to hack the iPhone and take a little control of the devices they own.
To read more Customers Hacking iPhone Application Controls
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