He's had experience both in creating these applications and marketing them, and he has recognized that marketing your iPhone app is just as important as designing it in the first place.
It's not going to work if you just create the thing and do nothing to promote it. You need both sides of the equation to get a good result.
Two other factors in developing an iPhone app involve both the appearance of the interface and how you infuse good marketing principles right into its design. When it comes to appearance, be sure the graphics are top notch and sharp, and don't look like they were designed by an amateur.
The way the app is used should be easy and intuitive to the users, not requiring unnecessary or confusing steps. And before submitting your program to Apple, research the best keywords to assign to it during the submission process.
Once your iPhone app has been accepted and placed in the App Store, then the real marketing begins. This involves everything from deciding on the price of your app, to how you will track the results of well-placed ads or good reviews.
Lenox advises having both a free version of your app, as well as a paid one with more features. Giving your potential clients a chance to try out the application before buying is a great strategy.
As much care should be applied to marketing your app as to marketing any other type of product. If you do it well, your application will experience success.
To read more Developing A User Friendly iPhone App
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