Creating iPhone games is potentially very big business, and whatever cutthroat methods people use to win inside the games can be applied almost as effectively outside.
But there's a seedy underside to marketing and promoting iPhone games. As discussed by both game reviewers and developers in late December on the Gamasutra gaming website blog (http://www.gamasutra.com/blogs/author/MarshalHernandez/2031/), it's a common practice for those trying to promote games to get in touch with reviewers and offer to pay for good reviews for their particular iPhone downloads.
This applies to any sort of major app, but when it comes to games, good reviews could potentially mean very big money. So these attempts at wining-and-dining go on all the time.
However, the "wild west" feel of iPhone games promotion and reviewing may already be in the process of being tamed. In December of 2009, the Federal Trade Commission (FTC) instituted new regulations that require reviewers and even bloggers to reveal if they've received payments or "free stuff" in return for reviews.
If people know that reviewers of iPhone downloads have received compensation, then this can be factored into the equation. Hopefully, this will help users know whether they are receiving accurate information, and this will guide them in which games to download.
To read more Marketing And Promoting iPhone Games
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